DRUSTUDIO35 — AI UGC & short form studio
Zero
dead air.
We make 9:16 spots with stand-up timing and a voice your audience actually repeats. AI creators, written hooks, hard cuts in the edit — the first three seconds are ours.
- 01AI UGC creators
- 02Hook lab
- 03Brand voice
- 0415s hard cuts
- 05Paid creative
01 — The work
Cuts that
hold the thumb
02 — What we build
Short form is a craft. We treat it like one.
- 01
AI UGC
A creator roster without the casting calendar. Faces, voices and delivery dialed to your brand — no shipping product to five time zones first.
- 02
Short form production
9:16 native, hard cuts, captions that read at a glance, sound that lands on the beat. Shot or generated, edited like it matters.
- 03
Hook lab
Twelve openers per idea, ranked against what your audience actually finishes. We test the first three seconds so you don't burn budget guessing.
- 04
Brand voice
A tone sheet your whole feed can repeat: the words you say, the ones you never do, and the timing that makes a line land.
The lab
Concept, script, creator and edit under one roof — so the joke survives the handoffs.
03 — The anatomy of a hit
Fifteen seconds,
three beats
Stand-up timing, hip-hop cadence. Same structure whether it's a creator talking to camera or a product doing the talking.
The setup
Say the hook before the thumb decides. One image, one line, no throat-clearing. We write the setup to be readable at a glance and audible on mute.
The AI enhancement
Creator, voice, product and set built to the brand's spec — then punched up in the edit so the middle never sags. This is where most brands lose the room.
The punchline
A turn, a reveal, a call to action that sounds like a person and not a banner. Land it on the beat and it gets repeated in the comments for free.
Open for Q1
Zero dead air
starts with one call.
Tell us the brand, the audience and the thing you're sick of seeing in the category. We'll come back with three angles and a cut plan.